Search engine optimization is to increase the search engine searches for the targeted keywords "optimizing the website" by making the websites suitable for the criteria of the search engines in a way that will allow the search engines to "crawl" them more easily.
Search engine optimization is to increase the search engine searches for the targeted keywords "optimizing the website" by making the websites suitable for the criteria of the search engines in a way that will allow the search engines to "crawl" them more easily.
The purpose of search engine optimization, that is, SEO, is to increase the value of the website, to rank higher in the search engine, and therefore to increase the number of visitors to the site. This is possible by making the websites suitable for the criteria of search engines.